Diamonds are one of the few products that
simply cannot be ‘branded.’ Even though
there are different cuts, different grades, and
different values placed on each and every
diamond in existence, no diamond is any
specific brand – just as gold is not a specific
brand. (more…)

Popularity: 36% [?]

In their most natural form, diamonds are –
well – quite ugly. They have no luster or shine,
and in fact, look like nothing more than
broken glass. A diamond must be cut, and
then polished before it actually becomes a
thing of beauty. (more…)

Popularity: 32% [?]